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科学家发现绝佳购物音乐

时间:2022-6-13 作者:大嘴外教网

Listening to football, noisy restaurants and our favourite tunes on the radio have helped create the perfect shopping music.

These are some of the TOP things that help us make better shopping decisions, according to new research conducted by eBay and Goldsmiths University.

In contrast crying babies, air conditioners and traffic noise leads us to make bad shopping decisions.

Consumer behaviour expert Patrick Fagan, at Goldsmiths University, said: “Any wine store owner will tell you that playing French music increases sales of French wine, but there is almost no research looking at this phenomenon online. This study has shown us some of the surprising ways that sound can help us make better purchasing decisions when we shop online, and some of the sounds we should avoid.”

Auction site eBay has launched the Sound of Shopping track to celebrate its 15th anniversary.

科学家发现绝佳购物音乐

The piece of music uses sounds scientifically proven to help people make better shopping decisions.

According to the research, pop music on the radio make people feel so good that they are more likely to spend without getting "suckered" into bad deals.

Less than a third (30.1%) made a bad purchasing decision while listening to pop music.

It revealed that classical music makes people overate a product’s quality by 5%.

Surprisingly, listening to the football commentary while online has led to four out of five people making a rational shopping decision along with listening to news about the economy.

We are more likely to part with our money while listening to the buzz of a restaurant because we associate the sound with "quality", it revealed.

It discovered babies crying and traffic put people in bad moods skewing how they assess value and quality and hearing birds singing and lawnmowers leads us to splashing cash on our gardens.

The sound of air conditioners and silence also affected shoppers judgements.

Academics explored how all these sounds affected the purchases by almost 2,000 online shoppers as part of the research.

英国《电讯报》8月19日报道,英国金史密斯学院(Goldsmiths University)的研究职员设计了一首完美的购物音乐,帮助购物者防止下错单。

足球评论声、喧闹的饭店声与收音机里播放的大家最喜欢的旋律可以一同组成最完美的购物音乐。

据eBay和金史密斯学院(Goldsmiths University)最新研究发现,这类是帮助大家做出更好购物决定的效果最好的声音。

相比之下,婴儿的哭声、空调噪音和交通噪音总是会到时大家做出糟糕的购物决定。

金史密斯学院(Goldsmiths University)买家行为学专家帕特里克?费根(Patrick Fagan)说道:“每一个葡萄酒店老板都会对你说播放法式音乐会提升法国葡萄酒的销量,但现在网购基本没研究关注到这一现象。这一研究表明,当大家网购时,音乐既能够帮助大家做更好的购物决定,又可以阻止大家做错决定。”

eBay启动购物菜单音乐庆祝其成立15周年龄念。

eBay使用的是已由科学证明能帮助大家做出更好购物决定的曲子。

据研究显示,时尚音乐容易使大家心情愉悦,更容易烧钱购买无需的东西。

当听着时尚音乐时,不到三分之一(30.1%)的人会做出糟糕的购物决定。

而听古典音乐则会让5%的人高估了商品水平。

出人意料的是,当在网购时,一边听足球评论,一边听经济新闻,五人中就有四个人会做出理性的购物决定。

该研究同时显示,当大家听到饭店嘈杂声时,大家更容易烧钱,由于大家把声音和饭店的水平联系在一块。

该研究发现婴儿哭声和交通噪音会被人们心情烦乱,妨碍他们鉴别产品的价值和水平。鸟叫声和剪草机发出的声音又会致使大家多烧钱在大家的花园上。

空调声和安静的购物环境同样也会干扰购物者的判断。

研究者以2000名网购者作为研究对象探究这类声音对购物的影响。

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